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IT&CMA and CTW Asia, the Asia-Pacific’s solely double-billed MICE and company journey occasion, formally opened at present, twenty third September, on the Bangkok Convention Centre @ CentralWorld in Bangkok, Thailand.
Darren Ng, managing director of TTG Media Asia, delivered the opening remarks for the occasion along with Supawan Teerarat, president of the Thailand Convention and Exhibition Bureau.
As with its earlier editions, this yr’s IT&CM and CTW Asia supplied individuals a extremely participating programme centred on enterprise, training, and networking for the area’s occasion professionals.
Considering the wants of an emergent era of MICE professionals
In her keynote speech which revolved across the theme Design Local Act Quenching the Thirst for Authenticity, Teerarat identified how the calls for of the youthful era of MICE travellers are breaking the standard mould of occasion design.
Indeed, crafting participating occasions for such a dynamic viewers now entails hands-on expertise with the genuine root of the vacation spot; and such experiences ought to provide a possibility for individuals to immerse themselves in area of interest tradition and heritage-embedded creation.
Teerarat additional identified that metropolis locations can train deeper creativity to meet the expectations, particularly citing the Creative City Model developed by the UNESCO Creative Cities Network.
Through this particular launch platform, the cultural property and indigenous knowledge of a bunch metropolis could also be leveraged to fulfill the evolving necessities of MICE audiences.
At the identical time, MICE can function a platform to drive the event of such sought-after treasures for extra refined wants.
Looking in direction of the longer term
Teerarat’s keynote was adopted by a strategic outlook presentation titled Shaping the Future of Travel delivered by Pacific Asia Travel Association (PATA) chief govt Noor Ahmad Hamid.
Hamid declared that journey stays a robust financial and social drive that has been instrumental in shaping communities and cultures all through the globe.
In the course of the session, he shared insights into the worldwide journey outlook over the subsequent three years, highlighting key traits, altering traveller behaviours and strategic alternatives.
Indeed, because the trade faces rising challenges from sustainability issues to technological disruption, Hamid defined how locations might foster development by means of inclusive fashions, cross-sector partnerships, in addition to modern storytelling.
Participants on the session included vacation spot managers, policymakers and trade leaders trying into data-driven methods to construct a extra resilient and purpose-led journey future.
Photos: Gary Marshall
The submit IT&CMA and CTW APAC opens in Bangkok appeared first on Travel Daily Media.
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