Why Marseille Is Not Europe’s New ‘Hidden Gem’

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Is it simply me, or has all this discuss of “hidden gems” and “undiscovered spots” grow to be a bit too… trivial, if not outright nonsensical?

Whether they’re doing it for the Instagram algorithm or just because they’re clueless sufficient to assume an especially standard European metropolis that’s been flogged to demise can nonetheless match that standards, it’s all getting a bit comical.

First of all, if each single secondary, mid-size metropolis American TikTokers come across is a “hidden gem”, then by default, nowhere is. We get it, they’re normally ping-ponging between Paris and London, and anyplace else quantities to an awesome off‑path journey, however come off it.

Secondly… Marseille? As in, France’s big Mediterranean port metropolis of Marseille?

This is basically how far we have come when it comes to lazy, poorly-researched, AI-spun journey writing?

Why Marseille Is Anything But A European Hidden Gem

I couldn’t imagine my very own eyes once I got here throughout a bunch of articles, churned out by some main publications this 12 months, crowning France’s second-largest metropolis and a serious cruising hotspot as Europe’s most criminally underrated coastal getaway, or a “top hidden gem”.

Marseille and crime do go hand in hand, however criminally underrated? Not so sure about that.

A metropolitan zone house to over one million folks, wedged between Mediterranean massifs and the turquoise sea itself, Marseille has been France’s most necessary port for over 2,600 years.

Not that an iPhone-wielding, beret-clad influencer in her flying gown would know that, nor a kind of big-brained journalists with levels, apparently… however in any case, I digress.

Marseille hosts on common 5 million vacationers per 12 months, and it normally ranks third or fourth in France for reputation, behind Paris (30–35 million), Nice (5–7 million), and both tied with/or instantly beneath Lyon (roughly 5 million).

In phrases of cruise passenger visitors, it locations third after Barcelona and the Balearic Islands.

Slapping the ‘hidden gem’ tag on Marseille is as ludicrous as calling, I do not know, Los Angeles a secret coastal village. While we go round in circles in these ineffective discussions, everybody’s forgetting to ask an important query.

What precisely units Marseille aside from different French cities, if it might probably’t be anonymity?

If Marseille Is Not A Hidden Gem, Why Are They Labeling It One?

Well, it’s the truth that it’s not the sanitized, over-polished, Disney-fied France you recognize from the flicks, and that is sufficient these days for a ‘Hidden Gem’ tabletop journey brochure seal.

It’s a metropolis that lives and breathes at its personal frantic tempo, doesn’t care in the event you can’t fairly sustain, and definitely doesn’t decelerate to make itself extra palatable for guests.

If you’ve been to the French Riviera earlier than—the “Nice‑r”, Turkey-teeth, Rolls Royce side of it—it’s best to know Marseille is a distinct flavour of the Med altogether.

Out with the Côte d’Azur’s invitation-only seashore golf equipment and star-studded, roped-off oceanfront; in with wild, rugged calanques and a beach-interspersed Corniche the place everybody’s welcome without spending a dime. It seems messy, ‘foh shoor‘, to cite our darling President Emmanuel Macron, however it feels inequivocally democratic:

The Vieux-Port, or Old Port, is Marseille’s organized chaos personified: assume cafés and seafood eating places proper on the water, fish markets, buzzing streets the place nobody appears to offer a, hem, flying flamingo about highway indicators, and motorcyclists and vehicles instinctively weaving round pedestrians.

Because that is the way in which it is at all times been, and the way it at all times can be.

Of course, the Vieux-Port is the center of Marseille’s fishing scene, and the place you’ll find a few of the heartiest Marseillaise fish stews on the town, or, as locals name it, bouillabaisse*. You have not been to Marseille till you have had one in every of these.

That mentioned, portside eateries could be on the pricier finish, however in the event you’re after a smaller, much less‑flashy, native‑frequented different, attempt Chez Michel on Rue des Catalans.

If Unapologetic Was A City…

Bordering the port, Le Panier is Marseille’s Italy-like, hilly ‘Old Town’ space. It’s the town’s oldest neighborhood, with centuries upon centuries of Greek, Italian, and North African immigration woven into its multicultural tapestry.

The slender streets, slender pastel buildings, and trattoria-style eateries, which frequently carry Italian household names, are a transparent reflection of the historic Genoese presence within the space.

Le Panier can also be stuffed with galleries, colourful (and thought-provoking avenue artwork, and artisan outlets, besides not like in different elements of Provence, all these stunning historic edifices you see have not been absolutely transformed into Airbnbs.

You’ll possible hear furious marseillaise mothers having a proper go at their youngsters behind inexperienced shutters, come throughout mischievous teams of 15-year-old frérots skipping college, vaping within the sq., away from their mother and father’ watchful eyes, and kerbside bars with terraces that spill onto the cobbled alleys the place French voices are louder than English ones.

In sum, sure, it’s a little tough across the edges, and there’s lots let’s imagine in regards to the cleanliness and normal maintenance of the place, however you may’t deny it feels brutally genuine and lived-in.

This Is Not Paris.

This brings me to my subsequent level:

If you come to Marseille anticipating a superbly manicured Old World film set, or you do not know tips on how to preserve your wits about you in densely populated areas recognized for his or her excessive charges of pickpocketing—greater than Paris, even—you will go away both terribly disillusioned, or worst case state of affairs, with out your cellphone.

As you get off the prepare in Gare Saint-Charles, you will be a couple of steps away from an African-dominated Quartier Saint-Michel, with its vigorous ethnic markets, Maghrebi-style bazaars, and pedestrian chaos.

Some love the multiculturalism, some deplore it, however one factor either side of the dialogue agree is that pickpocketing, poverty, and littering are rampant issues in Marseille’s central space. I inform you this to not put you off visiting Marseille—it’s best to positively go and test it out for your self—however so you do not parachute right here utterly unaware of what you are moving into.

The identical applies to artsy, hip districts like Cours Julien, an area youth hotspot filled with cafés and quirky outlets. They’re touristy and, for probably the most half, secure, although provided that you are acutely aware of your environment and may preserve flashy jewellery at house.

For the umpteenth time, and for the love of God, that is NOT Nice.

This metropolis is uncooked and has no intention in anyway of sprucing up anytime quickly.

Think beautiful fin-de-siècle buildings lined in unappealing graffiti, heavy visitors, and the standard city issues that include speedy, disruptive metropolitan progress. Some say this is not even France.

There’s an outdated Provençale proverb that goes one thing like: après Gare Saint-Charles, c’est Alger!

It actually implies that, when you pull as much as Marseille Central Station, you are mainly in North Africa. Act accordingly.

The Sea Is Marseille, And Marseille Is The Sea

There are a couple of extra issues that make Marseille the black sheep of the French household.

Its cathedral, the imposing La Major, isn’t Gothic or Romanesque in character, however a striped green-and-white Neo-Byzantine stonework. None of Notre-Dame de Paris’s solemness, ribbed-vaults, and rose home windows: this one has daring mosaics, marble chapels, and a a lot bigger nave.

Marseille’s most iconic spiritual constructing, nevertheless, is not its precise cathedral:

By the time you’ve strolled across the Port or Panier space, chances are high you’ll have already got noticed it from a distance:

Notre-Dame de la Garde sits on a limestone hill 162 metres above sea stage, and it’s recognized for its golden statue of Mary, positioned on the prime of the tower, maritime-themed decorations, and ship fashions which might be displayed alongside partitions and hanging from the ceiling—supplied by sailors asking the Virgin for cover forward of a voyage.

Marseille’s cultural id is solid by centuries of seafaring and commerce between clashing civilisations: the ocean is as important to the town as the town is to the ocean.

So, I do not know, possibly the French (in addition to Europeans usually) would discover the concept of Marseille being a lesser-known vacation spot like some minor Mediterranean hub within the league of Albania or Montenegro, which truly belong in this category, laughable.

Marseille Is Just The Latest Victim Of… Hidden Geminification

The method I see it, this “hidden gem‑inification” phenomenon tells us extra about sure information sources’ determined want for clicks by means of absurd claims—particularly when focusing on wide-eyed travellers but to go to Europe, who’ll swallow their each sensationalized phrase prefer it’s gospel—than the precise locations they’re banging on about.

You wanna name Marseille underrated? Fine. Have a go at it.

There is an argument to be made for underappreciation right here, with out resorting to the standard over-the-top, hyped-up rhetoric.

But you higher have the on-the-ground data to again it up, otherwise you would possibly simply find yourself sounding like an utter… hem… excuse my French… cagole.