Scenic Group has launched Scenic & Emerald Rewards, a brand new world loyalty program that unifies its earlier Scenic Club and EmeraldEXPLORER schemes into one streamlined platform for returning visitors. The program is designed to reward loyal travellers throughout the group’s full portfolio of luxurious yachts, river cruises and escorted land journeys, spanning all seven continents and greater than 100 international locations.
One loyalty account throughout Scenic and Emerald
Under the brand new Scenic & Emerald Rewards construction, all current standing factors from Scenic Club and EmeraldEXPLORER have been consolidated right into a single account, giving members a clearer, extra seamless strategy to earn and redeem advantages on each reserving. Membership stays free for visitors getting back from their first Scenic or Emerald journey, making it simple for repeat travellers to start out having fun with rewards right away.
Scenic Group Founder & Chairman Glen Moroney says the built-in program represents a serious evolution in how the corporate recognises its most loyal visitors, highlighting that few journey manufacturers can supply incomes and recognition throughout ocean, river and land journeys at this scale.
Four easy tiers: Gold, Diamond, Emerald, Chairman’s Club
To simplify recognition, Scenic & Emerald Rewards introduces a refined 4‑tier construction: Gold, Diamond, Emerald and Chairman’s Club. Thresholds have been realigned and advantages enhanced at every stage, guaranteeing that as members transfer up via the tiers they obtain stronger privileges, added recognition and extra elevated experiences.
Existing members have been mechanically transitioned into the brand new framework, with factors balances adjusted the place tiers have been merged so visitors maintain, or achieve, their tier advantages without having to take any motion. The focus, Scenic Group says, is on making loyalty simpler to grasp whereas nonetheless feeling aspirational and rewarding.
MyRewards: 1% again towards future journeys
A standout characteristic of the brand new program is MyRewards, which assigns a actual financial worth to member bookings. For eligible new bookings made immediately with Scenic Group, members earn 1% of the reserving worth (excluding taxes, charges and sure prices) as a credit score that may be redeemed towards future Scenic or Emerald cruises or land journeys.
MyRewards balances are utilized to a member’s account after journey and can then be used as half cost on a subsequent journey, giving visitors a tangible strategy to see their loyalty translate into financial savings on their subsequent journey.
Designed with visitors and advisors in thoughts
Scenic & Emerald Rewards was developed utilizing in depth suggestions from visitors and journey advisors, with a short to simplify the earlier set of applications and make advantages extra clear and significant. The unified program is meant to ship clearer communication, extra related recognition and simpler entry to rewards, irrespective of whether or not members select a European river crusing, an extremely‑luxurious yacht voyage or an escorted land tour.
For travellers who get pleasure from mixing river, ocean and land experiences throughout Scenic and Emerald’s manufacturers, the brand new loyalty framework gives one cross‑portfolio account that follows them from journey to journey, turning each reserving into a possibility to climb tiers and financial institution worth towards their subsequent vacation.
